About Us
Our Journey
From Nowshera to the Nation: A Scented Journey
The story of Rare Fragrance began in the heart of Nowshera, KPK, born from a simple observation: true luxury was becoming hard to find. We noticed that fragrance lovers were often stuck between overpriced international brands or local imitations that faded in minutes. We wanted to change that narrative.
What started as a passion project to collect the rarest attars and essential oils has evolved into one of Pakistan’s most trusted perfume houses. We spent years testing blends that could withstand our local climate while maintaining their elegance. Today, Rare Fragrance is not just a store; it is a testament to resilience and craftsmanship, bringing the art of authentic perfumery to doorsteps across Pakistan.
Our Mission
The Pursuit of Pure, Lasting Luxury
At Rare Fragrance, our mission is to restore the integrity of scent. We refuse to cut corners. In an industry often diluted with synthetics and overwhelming alcohol content, we stand firm on purity and potency.
We are on a mission to ensure that every bottle of Savora, Imperis, or Khayal delivers more than just a pleasant smell—it delivers confidence. We promise:
0% Alcohol & Harmful Synthetics: Safe for your skin and true to the original notes.
12+ Hour Longevity: Formulations designed to linger from morning until night.
Accessible Elegance: Giving you the “Signature Collection” feel without the designer price tag.
Our Vision
Redefining the Fragrance Experience
Our vision is to become Pakistan’s premier destination for authentic, non-alcoholic perfumery. We look forward to a future where Rare Fragrance is synonymous with trust and sophistication.
We aren’t just selling bottles; we are curating memories. We envision expanding our local heritage of rich, earthy, and spicy notes to the global stage, proving that world-class perfumery can originate right here in Pakistan. Whether it’s a gift for a loved one or a personal treat, we strive to be the scent that accompanies you through life’s most defining moments.
